How we do it
THE APPLIANCE OF SCIENCE…MIXED WITH A HEALTHY DOSE OF EXPERIENCE, KNOW-HOW & PASSION
Eyeful Know-How (or IP if you want to be fancy about it) is the secret ingredient behind thousands of successful presentations, unlocking huge wins and engaging audiences.
Proven Techniques Drive Global Success
Our Presentation Lab book, translated into six languages, introduces the concept of Audience Heatmapping and the Presentation Optimisation process to presenters across the world. Each element addresses the ‘familiarity breeds contempt’ reliance on software like PowerPoint, turning presenting into an incredible opportunity to drive action.
In addition, our end-to-end process, from ‘Connect’ through ‘Communicate’ and onto ‘Sustain,’ goes beyond just making slides pretty and focuses on driving action and connecting hearts and minds.
It’s this thinking that powers presentations for the biggest brands in the world, day in, day out.
PRESENTATION DEVELOPMENT PROCESS
PROJECT SCOPING
This is our first opportunity to challenge you! We learn about the purpose of the presentation and gain a better understanding of what you’re trying to achieve, who your audience is and what motivates them.
We have a habit of thinking outside the box, so be prepared for some early thought-provoking ideas early in the process as we test the waters.
Connect
PRESENTATION OPTIMISATION WORKSHOP
This is where we roll up our sleeves and delve deeper. We’ll facilitate a session with key stakeholders to check and challenge messaging, identify any story blockers, open up discussion of delivery formats and kick start the process of presentation storytelling.
This could be done remotely or at your place or ours – whatever works best for you.
STORYFLOW
Once we’ve gathered all the raw ingredients for your presentation story (and, equally importantly, got rid of the stuff that doesn’t add value), we’ll craft a high-level storyflow document using one of our proven story structures.
Think of the presentation storyflow document as the chapter headings of your presentation – enough for stakeholders to understand the intent without getting bogged down in the detail.
Communicate
VISUALISE
This is where we transition from high-level story concept to valuable presentation visuals. We’ll start applying the content to the approved structure, and using good old visual thinking, we’ll sketch out layouts and imagery that brings your story to life.
CREATIVE TREATMENT
Our team of creatives produce several concepts and samples to spark the next phase of the presentation process.
This phase of the process is as much about exciting you as it is agreeing on the overall design direction of the new presentation (while complying with your brand guidelines and other materials, obvs).
ONBOARDING & ROLLOUT
A newly optimised story can feel very different for presenters. Our onboarding service, Eyeful+, ensures that all presenters fully embrace their new presentation.
We know that real value is delivered when presenters are comfortable, confident and excited to present your unique story.
Sustain
FUTURE CONSIDERATIONS
A presentation project doesn’t end when we hand over the slides. Equally, your story needs to live on long after you’ve delivered it to your audience. With more ‘hidden stakeholders’ than ever, presenters need a ‘Sustain’ strategy to drive that all-important call to action.
We’ll share plenty of proven ways to repurpose your story to keep the conversation flowing.
DEBRIEF & PROJECT CLOSE
Eyeful has always thrived on the loyalty we build with our customers – that starts with a willingness to learn and share new ideas. We’re big on continuous improvement.
We want to hear what went well and (more importantly) what we should look to tweak next time around. And from our side, we’re always keen to share new ideas and recommendations as well as highlighting opportunities for greater efficiency next time around.
After all, every day is a school day.
