INTERNAL Presentations: ECOMMERCE
Case studyTHE Objective
TO CLEARLY COMMUNICATE VALUE & IMPACT IN A FAST-MOVING SECTOR
Our client is one of the world’s most recognised brands and, as such, is under constant scrutiny. In the fast-paced arena of e-commerce, it is easy for successful companies to quickly outgrow their infrastructure, particularly when it comes to communications.
The Challenge
Our client achieved substantial global growth in a relatively short period. Eyeful was initially approached by this EMEA business to develop a look and feel for their PowerPoint presentations as this had been bypassed in the rush, leaving them with disjointed results that did not reflect the integrity of their brand.
The client needed adaptable guidelines throughout their business that would support their need for strong, structured messaging. This was more than simply creating a template full of interesting layouts and pretty pictures; it was decided that a root and branch review of their corporate presentations was required.
THE EYEFUL SOLUTION
The need to engage remote audiences of Internal Comms presentations has never been more important. In this meeting of Eyeful experts, we discuss how we helped a tech giant to reimagine their townhall presentations and inspire their global team…
Step 1
REVIEW THE CURRENT PRESENTATION EXPERIENCE
Before starting the design process, we needed to know how presenters used PowerPoint.
This highlighted several different audiences and engagement types (formal, conversational and informal).
Step 2
POWERPOINT AMNESTY
We announced a ‘PowerPoint Amnesty’, where presenters could share non-brand compliant slides without retribution! We identified key slides that would benefit a wider internal audience and incorporated these into the plan.
Step 3
IMPLEMENT STORY STRUCTURES
Two specific story structures were identified as valuable for a range of presentation scenarios – Audience Pathway Model and Key Message Headline.
Each was incorporated into the template structure to ensure ease of use and consistency across new presentations.
Step 4
GRAPHIC DESIGN
The design process commenced focusing on respecting the brand guidelines while also ensuring accessibility standards were upheld across all slides within the template.
Step 4
ONBOARDING
The new PowerPoint template was rolled out to the business, accompanied by a series of short instructional videos to help ensure users would get the maximum benefit from the new tool.
In addition, monthly ‘Ask the Expert’ webinar sessions were run to support ongoing best practice across the business.
The Result
A STRONG RELATIONSHIP
Our ability to keep pace with their growth has strengthened our relationship and ensures that were are on hand to support tactical and strategic requirements, both in Europe and North America.
AUDIENCE CENTRIC PRESENTATIONS
Eyeful works on developing stories with senior executives to support various presentations for both internal and external use.
LET’S MAKE THE MOST OF YOUR SALES OPPORTUNITIES
If you would like your sales presentations to deliver the numbers your business needs, then get in touch and we’ll help you to make it happen…
