The Eyeful Presentations Story

ENOUGH IS ENOUGH

Founded by Simon Morton after recognising that the business world was collapsing under the weight of bullet points and cliched clipart. Death by PowerPoint ruled the roost. He decided something had better change…fast.

From making your slides prettier…

Initially Eyeful was all about taking a pile of ugly bullet point strewn slides and making them look nicer. Not particularly groundbreaking but welcome relief to companies across the land at the time.

…to making your presentations more effective

Our Eureka moment with the realisation that most presentations weren’t failing purely because of poor visuals – they also needed help in terms of structure, messaging and interactivity. Our consultancy methodology, which would eventually be known as Presentation Optimisation, was born. When word got out about this tiny little company that revolutionised the way businesses used PowerPoint, all hell broke loose. In quick succession, we picked up lots of lovely new clients (big names like Unilever, BAA and, um, Microsoft through to a smorgasbord of SMEs and start ups). All very exciting and all very manic.

People, people… and more people

In what seemed like a blink of an eye, the consultancy, design and project management teams grew and grew. We’re a picky bunch here at Eyeful so it was a case of searching out the best of the best. After an exhaustive recruitment process, we got them…and quickly realised we needed bigger premises.

Bigger premises, bigger reach

We moved the business up to the Midlands to benefit from lots more space, easy access for our customers and the opportunity to develop an environment that both clients and team found creative. The Brainstorm Barn was born! As if this wasn’t enough, we also opened up a sales office in the US. Busy, busy, busy…

Eyeful Towers

In no time at all, we’d outgrown our new home, upped sticks and moved down the road to the rather grand Desford Hall (affectionately known as Eyeful Towers). This afforded us lots more space, a custom designed client workshop area and easy access to a very nice pub for afterwork drinks.

The sun never sets on Eyeful…

By 2013 we’d created presentations for customers on every continent except Antarctica, and the Eyeful family had become truly global. We currently have offices in the UK, The US, The Netherlands, Germany, Russia and The Republic of Ireland.

Proud of our people

During 2013 we also became proud winners of a Smarta 100 award in the category of “Best People Business”

Happy customers

Our first (but not last – we’ve been in it ever since) inclusion in the Recommended Agency Register’s Top 100. This list is open to all marketing services agencies outside the M25 and inclusion is based entirely on customer feedback.

The book deal

Our approach to creating engaging presentations became available to an even wider audience with the publication of The Presentation Lab: Learn the Formula Behind Powerful Presentations by Wiley. The book has since been translated into 6 different languages and widely acclaimed as a key milestone in new presentation thinking.

Defining the future of presentations

The launch of Eyeful Labs, our immersive presentation environment where we gather our customers, consultants and creatives together to challenge traditional thinking and experiment with innovation. Ground-breaking concepts like Blended Presenting and Presentation Culture are developed, evolved and tested in the Eyeful Labs before being shared with our customers and partners around the world.

Developing the leaders of the future

To sustain this level of growth and ensure that our customers continue to benefit from all of the things that make Eyeful special (valuable innovation, pushing the envelope, brilliant support), plans were put in place to develop Eyeful’s future leaders. So we started a gradual baton pass from Simon to the new leadership team that would drive the business to new heights.

Investment And Development

Further investment in our people, a realignment of our operations team, and a renewed focus on customer-first thinking bringing significant growth to Eyeful.

Eyeful Lens

The emergence of our Eyeful Lens solution, an eye-catching technology that allows sales people to engage remote and time-poor stakeholders in a different way. Utilising the power of video with a persuasive story and personalised content, Eyeful Lens is revolutionising the engagement between sales teams and their targeted audiences.

Eyeful Insights Journal

We launched our first collection of thought leadership pieces. The aim was simple – to ensure our C-Suite customers understand the presentation imperatives that drive clear communication in these most challenging of times. Less focus on slides, more time spent exploring the issues that really matter.

Onwards and upwards

As we embark on our 15th anniversary this year, our focus, as always, is to continue building strategic partnerships and sharing our Eyeful Insights research with our clients.

Record growth meant that our beloved Eyeful Towers had become a bit of a squeeze. A much-needed relocation saw the creation of The Presentation Campus, the UK’s first dedicated centre of excellence for presentation story, design & delivery skills.

The Hokey Cokey

Like the rest of the world, we got hit by the pandemic.

Our wonderful team went from working together side-by-side to working together apart (well, from home).

And then back to the office…and then back home again.

Thankfully, our IT investments over the years paid dividends and our customers continued to benefit from Eyeful expertise as we guided them through ‘Remote Ready’ presenting.

The Launch of ‘Eyeful All In’

Our ‘Eyeful All In’ team takes good intentions and transforms them into positive changes.

Our passionate people have come together to make a difference, give a voice to the voiceless and ensure parity & equality throughout our diversity.

WE BECOME EMPLOYEE OWNED!

We put our employees in the driving seat by becoming the first 100% Employee Owned business in our sector. Learn more here.