Technical Presentations: Engineering
Case studyTHE Objective
TO PROVIDE THE SKILLS REQUIRED TO OPTIMISE THE CPD PRESENTATION EXPERIENCE
Whilst the opportunity for CPD providers is vast, the barriers to success are considerable.
The first challenge facing presenters is the perception that audiences are simply ‘going through the motions’ in order to gain CPD points.
The second challenge they face comes from governing bodies that have implemented strict guidelines to prevent CPD providers from delivering presentations that focus more on selling products rather than educating their audience.
These guidelines have successfully halted a ‘sales first’ culture but also made it increasingly difficult to implement CPD strategies that deliver a measurable return on investment.
So, where next?
The Challenge
Our client had received feedback that they were responsible for a familiar CPD problem, namely that their presenting team, while clearly experts in their field, were delivering overly complex dry content in an unengaging way. This was impacting rapport building with unfamiliar audiences – and was ultimately damaging future sales opportunities.
So, they turned to Eyeful.
THE EYEFUL SOLUTION
How do you ensure that your CPD presentation delivers the right technical information to be approved, keeps your audience engaged, whilst still delivering a strong sales message? In this example we found the balance…
Step 1
Enhance their presentation collateral
We conducted a full audit of their CPD presentation materials, focusing on message, story, and visuals.
We identified the missing elements within the mix and optimised the messages and story using our Audience Pathway structure.
Step 2
Evolve their presenting style and skills
We assessed the presenting team’s performance in the field and identified the areas that needed improvement against our Technical & CPD training programme. In particular, we concentrated on honing their natural style – making them better at presenting their specific content in an authentic and engaging way.
Step 2
Delivered Training
The training was delivered at The Presentation Campus. This provided the attendees with access to various experts, including seasoned presentation consultants, storyboarding experts, and some of the world’s best presentation designers.
This behind-the-scenes workshop meant the team were able to learn from practising professionals, try out new technology and practically road test their new presentation skills in a variety of challenging scenarios:
Step 3
Delivering a CPD presentation to an unfamiliar audience to inform, educate and subtly sell your services.
Step 4
Introducing your company and service range to a new prospect to secure a next level meeting.
Step 4
Using story to engage with an unhappy customer and calm their frustrations to gain buy-in to a new approach.
The Result
A NEW LEVEL OF AUTHENTIC
PRESENTATION DELIVERY
The client reports that all CPD presenters have a renewed passion for presentation delivery that shines through with increased confidence and authentic delivery.
AN ENHANCED
REPUTATION
Better delivery of a well-structured message has led to more engaged audiences. Our client’s reputation for delivering a valuable CPD experience has spread throughout the architectural world, leading to an increase in requests for presentations.
SALES CONVERSATIONS
ARE UP
An increased level of interest in their CPD module has led to a significant upturn in sales conversations following on from events.
LET’S MAKE THE MOST OF YOUR SALES OPPORTUNITIES
If you would like your sales presentations to deliver the numbers your business needs, then get in touch and we’ll help you to make it happen…
